Job Description

Job Title: Manager – Social Media & Community Engagement\nClient: Air Institute of Realization\nLocation: [Add Location / Remote / Hybrid]\nEmployment Type: Full-Time\nExperience: 6+ Years (preferred for Manager role)\nSalary: Up to ?25 LPA\nNotice Period: Immediate to 30 Days\nInterview Process: [Add if required]\nJob Summary\nWe are looking for a dynamic and strategic Manager – Social Media & Community Engagement to lead and scale our digital presence. The ideal candidate will be responsible for driving brand awareness, audience growth, engagement, and community building across multiple social platforms.\nThis role requires a blend of creative storytelling, data-driven decision-making, and strong leadership skills to manage campaigns, analyze performance, and continuously optimize social media strategies.\nKey Responsibilities\n1. Social Media Strategy & Execution\nDevelop and execute end-to-end social media strategies aligned with business goals\nManage brand presence across platforms (LinkedIn, Instagram, Twitter, YouTube, etc.)\nPlan and execute content calendars, campaigns, and launches\n2. Audience Engagement & Community Building\nBuild and nurture online communities and audience relationships\nDrive engagement through interactive content, discussions, and campaigns\nRespond to audience queries, comments, and feedback in a timely manner\n3. Performance Tracking & Analytics\nTrack and analyze key metrics such as engagement rate, reach, conversions, and growth\nUse analytics tools to derive actionable insights\nContinuously optimize campaigns based on performance data\n4. Trend Monitoring & Innovation\nStay updated with latest social media trends, tools, and platform updates\nIdentify viral opportunities and implement innovative content strategies\n5. Content Optimization\nCollaborate with content, design, and marketing teams to create high-quality, engaging content\nEnsure content is optimized for each platform and target audience\n6. Team Leadership & Collaboration\nLead and mentor social media executives or team members\nWork closely with cross-functional teams including marketing, branding, and product\nRequired Skills & Qualifications\nProven experience in Social Media Marketing & Management\nStrong expertise in:\nAudience Engagement\nCommunity Building\nPerformance Tracking & Analytics\nTrend Monitoring\nAnalytics Optimization\nHands-on experience with social media tools (Meta Business Suite, Hootsuite, Sprout, etc.)\nStrong understanding of platform algorithms and content strategies\nExcellent communication, storytelling, and interpersonal skills\nAbility to analyze data and translate insights into actionable strategies\nPreferred Skills\nExperience managing large-scale communities or brand pages\nFamiliarity with paid social campaigns and ad optimization\nExposure to influencer collaborations and partnerships\nKey Competencies\nStrategic thinking and creativity\nLeadership and team management\nData-driven decision-making\nAdaptability in a fast-paced digital environment\nAdditional Requirements\nCandidates must be available to join within Immediate to 30 days\nStrong passion for digital marketing and community-driven growth\nIf you want, I can also:\n? Create a candidate screening template (scorecard)\n?? Prepare interview questions for this role\n?? Draft shortlisting email/messages\nJust tell me ??